Fashion Editorial group brief

Fashion Editorial group brief
 

We were set a brief to work in groups of 4 to produce a fashion editorial piece. I was with Flo Connor and Holly. My group chose at random the magazine Wallpaper and the brand All Saints. We had to go out on location and create images that could appear in Wallpaper magazine, so had to fit with the theme of the magazine and also promote the brand All Saints.

We firstly did a bit of research on the magazine and looked through past issues and found that mostly there were interior shot and that the magazine had a more interior design feel to it. Although we did find some shoots that were outside and had some kind of furniture in them. When looking at the All Saints website we found the clothes to be white, black or grey mostly, with lots of denim and leather.

We asked Flo’s housemate to be our model and she had lots of the type of clothing that we needed which worked out well as us in the group didn’t have any All Saints items. She did her own hair and makeup so we didn’t need to contact stylists or artists.

My group worked very well together and we planned everything before we went out on the shoot. We called around a few churches as we decided that the interior would go with the magazine and the clothes seemed to be quite spiritual, but didn’t hear anything back from them so in the end we decided on a graveyard.

On the morning of the shoot we all went up to Uni together to get all the kit out. We took dslrs, flash kits and reflectors with us. When we arrived at the graveyard we began walking around the grounds to get some ideas of where to set up, we found lots of different locations to get different scenes. We shared everything out between us and everyone had a chance of photographing and positioning the model. We didn’t have to use the light kits as it was a very sunny day and so we used natural sunlight with reflectors.

When we had finished the shoot we all went back to Connors to upload our images and make them into a magazine format on In Design which we would then present to the whole group.

I enjoyed this brief as it was the only one we have done in the space of 2 weeks which made it exciting to quickly have to come up with an idea to get it finished.